According to a representative of Ton Dong A, in order to keep market share and customers’ trust, businesses need to make flexible and appropriate decisions.

A representative of Ton Dong A Company said that 2020 is a “turbulent” year for the steel sheet industry because of the great fluctuations of the economy and society when affected by the Covid-19 epidemic. Enterprises in the industry are constantly taking actions to stand firm and wait for development opportunities in the coming years.

The Covid-19 epidemic has had a profound impact on most economic sectors, leading to the decline of the domestic and world steel sheet market. However, with the Government of Vietnam taking effective measures to prevent the epidemic, the industry’s decline is not as severely affected as other countries. According to the Vietnam Steel Association (VSA), in 2020, accelerating the progress of local public investment projects will contribute to boosting the consumption output of the entire steel industry in the context of the gloomy market because of the epidemic. Consumption of products recovered strongly from the second quarter of 2020 when construction activities returned to normal thanks to the basically controlled epidemic in Vietnam.

Ton Dong A’s factory in Thu Dau Mot

A series of highly urgent national key infrastructure projects to be implemented in 2021 will lead to a sharp increase in the demand for steel sheet. Besides, Vietnam is attracting foreign direct investment (FDI) inflows thanks to its ability to control the epidemic, low labor costs, etc. Therefore, when foreign enterprises enter Vietnam, the demand for investment in factories and industrial parks will increase, leading to an increase in the demand for construction steel sheets.

Steel output and consumption continued to increase in the first months of 2021. Data from VSA showed that crude steel production in the whole country in January 2021 reached more than 1,732 million tons, up 1.7% compared to the previous month and up to the next year. 50.2% over the same period last year. Meanwhile, production of hot-rolled, cold-rolled steel coils and galvanized steel products all increased strongly over the same period. Hot-rolled coil production alone reached 558,612 tons, an increase of more than 3 times compared to the same period in 2020. Sales volume reached 670,455 tons, up 17.55% over the previous month and nearly 2.5 times over the same period last year. 2020.

According to the assessment forecast from VSA, the domestic market in 2021 has many opportunities because it is forecast that Vietnam will welcome foreign businesses to promote investment in factories and industrial parks. At the same time, with revenue policies. To attract investment from the Government, many foreign companies and corporations will choose Vietnam as the place to locate production centers and factories, contributing to promoting the development of the steel sheet market. Meanwhile, although the demand from export is considered quite positive, competition is forecasted to be much fiercer. According to the World Steel Association, world steel demand is expected to grow by 4.1% in 2021. Emerging market (excluding China) steel demand is also expected to grow by 9.4% in 2021. .

Ton Dong A launches new product lines with Vietnamese identity.

A representative of Ton Dong A Company said that the difficulty of the market is the “fire test for gold”, the fierce screening for businesses in the industry. Ton Dong A still resolutely maintains its identity thanks to its business orientation: “do it right, invest methodically from the beginning, don’t race for market share but keep quality standards”. In addition to maintaining its identity, Ton Dong A introduces a breakthrough policy when launching a series of new products with bold Vietnamese identity to the market. The company also completed the chain of distribution centers, increasing competitiveness in the domestic market.

Choosing a different direction with high-quality products and good service, in 2020, this brand has launched new product lines with Vietnamese identity, making a strong impression on consumers. From the desire to bring Vietnamese brands and products to the world, Ton Dong A has launched new sets of international quality brands: King Win and S, with separate brand identities. , inspired by historical and cultural symbols of the country such as dragons, lost birds, S-shaped strip of land. Three new lines of Ton Dong A are clearly divided into segments: high quality, high standard. , standard.

King belongs to the high quality product line of Ton Dong A.

With the product line of King high-class corrugated iron line, there are 2 types: KingColor (AZ100 cold sheet) and KingAluzin (AZ150 cold sheet). In particular, KingColor is a combination of galvanized alum.

(By: Ton Dong A)